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6 Costly Misconceptions
Most
People Have About Carpet Cleaning
Misconception #1: You should wait as long as possible before
cleaning your carpet.
* No. Dirt is an abrasive-like sandpaper. Every time you step on
your carpet, you grind dirt into the carpet fibers. This cuts your
carpet, just as if you had used a knife. This cutting causes your
carpet to wear out faster.
Misconception #2: The only reason to clean carpets is to remove the
dirt.
* No. As you probably know, outdoor air contains pollens, fungi,
bacteria, air pollution, cigarette smoke, and car exhaust-and
hundreds of other chemicals.
* When you come into your home, you carry those pollens, bacteria,
and chemicals in your hair and on your skin, clothing, and shoes.
Not surprisingly, all those chemicals and toxins wind up in your
carpet.
* If you have allergies, asthma, emphysema, or other breathing
problems, one major source of your problem could be the pollens,
fungi, smoke, and chemicals in your carpet.
Misconception #3: One method of carpet cleaning is as good as
another.
* No. The dry cleaning methods-which are dry foam, dry chemical, and
dry compound-don't rinse and flush out your carpet in any way.
* You might say they do a surface cleaning, which may be desirable
in maintenance situations, but all the experts agree that the most
effective cleaning method is hot water extraction.
* Hot water extraction means that a hot water cleaning solution,
under high pressure, is sprayed into your carpet and then drawn back
out of your carpet. This procedure allows the dirt, bacteria, and
pollens to be broken up and extracted from your carpet. Shaw
Industries, the world's largest carpet manufacturer, as well as
DuPont, the manufacturer of StainmasterŽ carpet, recommend hot water
extraction as the primary method of cleaning carpets.
* Some people believe that hot water damages your carpet, but this
is not true. By washing and then rinsing your carpet with hot water,
your carpet is thoroughly cleaned and stays clean longer.
Misconception #4: Having the right equipment is all a company needs
to clean your carpets properly.
* Not true. Many companies own cleaning equipment, but very few
companies teach their employees how to use the equipment properly.
This is why it's important that you choose your carpet cleaning
company carefully.
* The best cleaning companies are those that have been certified by
the Institute of Inspection, Cleaning and Restoration Certification,
known as the IICRC. Before you choose a carpet cleaning company, ask
to see written proof of the company's IICRC certification.
Misconception #5: The company that offers the lowest price is the
company you should hire.
* No. We've seen so many problems arise from lowest-bid companies
that we suggest you NEVER hire a company that quotes the cheapest
price. The two most common problems:
*
1. The price may not be for the services you want to have performed.
The company may be equipped to remove only the dirt from your
carpet. But you may want bacteria, fungi, pollens, and tobacco
residues removed as well.
2. The price you see advertised may not be the price you pay. Many
homeowners have learned that the low price they saw advertised
lasted only until the carpet cleaning company got into their homes.
Then they were pressured into paying a lot more for a variety of
add-ons. Some carpet cleaning companies even break the law by using
illegal bait and switch tactics.
Misconception #6: Any honest carpet cleaning company should be able
to give you an exact price quotation over the telephone.
* I wish this were true, but it isn't. Most honest, reputable carpet
cleaning companies price carpet cleaning by the square foot.
* So, if you'd like me to tell you the exact cost of cleaning your
carpet, I need to know the exact number of square feet that you want
to have cleaned.
* To get an accurate measurement, a representative from our company
will come to your home to measure and inspect all areas you wish to
have cleaned.
* We also need to inspect the site conditions to see what type of
carpet you have and to determine how severe the soiling patterns
are. Without that, we can only guess at the cost.
NOBODY LIKES SURPRISES! Why do we give you all this information in
writing up front? So you are not surprised about the price or level
of service you get when we come to your home or business to clean.
Everything's up front. No hidden charges.
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